The Island Position by John Lehr. First edition. First impression in new condition. No markings, this is a new book. Signed by John Lehr. Please see pictures. PayPal accepted, any questions please get in touch.
About The Island Position
So, the “Island Position” is an advertising term. It describes the premium position of an advertisement surrounded solely by editorial content. Therefore, in this book, John Lehr explores the facades of American commercial spaces. They are threatened by the emergence of e-commerce. Storeowners emblazon their windows and walls with anything that will grab attention. In a rush to remain relevant. Such as tessellations of quick fading ads, floor to ceiling decals of fanned money or flowing hair. As well as haphazard product displays, and desperate, hand scrawled invitations.
They repaint, renovate, rebrand, and also rearrange gestures. Which point to the desires as well as anxieties of people who are being left behind as our thumbs lead us into the new economy. So, the work presents a turning point in our cultural landscape: the transition from a physical culture to a virtual one. Therefore, masquerading as a typology of storefronts, the surfaces in The Island Position embody something unseen: the people who constructed them. The signage is not simply an appeal to consumption, but a typography of emotion: vulnerability, ingenuity, distress, and hope—the language of capitalism as a form of public address. Lehr is not interested in what is for sale. He is interested in what is at stake.
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