First edition of Our True Intent Is All For Your Delight: The John Hinde Butlin's Photographs (2002). Medium format hardback in as new condition. Please see photos for reference. 

About

The John Hinde Butlin’s photographs are a glorious moment in the story of British photography. In the late 1960s and early 1970s, the John Hinde Studio, based in Dublin, produced a series of postcards to be sold at Butlin’s holiday camps throughout the British Isles. Famous for their hi-de-hi catchphrase, redcoat hosts, and bargain packages with all entertainment included, this was Butlin’s heyday.

Shot with large format cameras, and lit like a film set, the production of these photographs were an extraordinary undertaking. The images helped John Hinde become one of the most successful postcard publishers in the world. Most of the John Hinde Butlin’s photographs have only ever been published as postcards. The book and exhibition photographs are reproduced from the original large format Ektachromes. They prove to be some of the strongest images of their era.