Our True Intent Is All For Your Delight
2011
$110.00
Second edition of Our True Intent Is All For Your Delight by John Hinde, First impression. Medium format hardback in fine condition.
About
The John Hinde Butlin’s photographs are a glorious moment in the story of British photography. In the late 1960s and early 1970s, the John Hinde Studio, based in Dublin, produced a series of postcards to be sold at Butlin’s holiday camps throughout the British Isles. Famous for their hi-de-hi catchphrase, redcoat hosts, and bargain packages with all entertainment included, this was Butlin’s heyday.
Each photograph is elaborately stage managed, with often large casts of real holidaymakers acting their allocated roles in these narrative tableaux of the Butlin’s quiet lounges, ballrooms and Beachomber bars. Shot with large format cameras, and lit like a film set, the production of these photographs were an extraordinary undertaking. The images helped John Hinde become one of the most successful postcard publishers in the world. Most of the John Hinde Butlin’s photographs have only ever been published as postcards. The book and exhibition photographs are reproduced from the original large format Ektachromes. They prove to be some of the strongest images of their era.
